Here in CT, we are entering the months where unhealthy air quality emerges with the heat levels this summer. The American Lung Association has released an new advertising campaign featuring TV, online and billboard ads announcing the new State of the Air® smartphone application. The app, available for iPhone and Android, allows users to view EPA collected data on the air quality at their current location or at any other location of choice. Read this post to learn more about this data. The app is being praises as a user-friendly resource for people for low air quality affects most profoundly, those living with lung disease (such as asthma, people with heart disease or diabetes and the elderly and children.
ALA of the Northeast President and CEO, Jeff Seyler, was quoted to say, “We are excited to be able to provide this innovative tool so those with lung disease, and without, can effectively monitor their local air quality and limit their exposure to dangerous levels of pollution.”
The State of the Air app provides both the current and next-day air quality forecasts. Users can set alerts to notify them when the local air quality fails to a code orange, which is unhealthy for sensitive groups. Along with the quality information, the app provides tips on what activities are to be avoided depending on the current conditions.
The television and online messages are aimed at young people. They feature Alvin Grimes, an air collector, who collects air samples in glass jars. The promos tie into the ALA tagline "What are your lungs collecting?" "Alvin" has his own, twitter account and facebook page where he shares tips and information on air and air pollution. The TV spots can be viewed on his youtube page (one example below).
To learn more about Ozone and how it is generated at ground level, check out this story and its follow-up piece!
Image and Video - courtesy of the American Lung Association